It’s funny how private I’ve been about my SEO techniques and where I spend my money to help optimize my clients sites. It’s not so much that I tried to hide some secret SEO technique that makes my client’s sites rank #1 on Google, its more resources than anything (which is my secret weapon).
The most valuable thing I spend my money on by far is events, website memberships and books. Of course I buy links, I pay for analytical services, content and etc but those come secondary to my budget and many times I never spend a single dime on them.
So what resources I spend my money on and recommend?
SEOmoz – Get the premium membership, well worth the money.
SEO Book Training Program & the SEO Book – Either is fine, I find the training program is a lot like the book with updated content & a community presence.
For resources that is basically it; I’ve read probably close to 100 books on internet marketing and I’m a member of probably every SEO forum on the internet but with everything I know now the only two resources that actually teach me new things are the two listed above.
As for events (physical conferences, forums, etc) I recommend the following:
SMX: The Search Marketing Expo – $1395 for an all access pass.
SES: Search Engine Strategies – $1795 for a platinum passport.
PubCon: Search Marketing Conferences – $799 for a full pass.
Forums I recommend:
Another thing I like to do is track the experts in search engine optimization. Here is a list of people I highly respect and follow religiously:
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I forgot to mention, if your going to buy links I suggest only using the best text link broker on the internet, use Text Link Brokers!!
Books and resources are nice but results don’t come without putting that knowledge to use.
Seriously Bob? Come on…