As an SEO I always try to stay up to date with techniques, tools and information. A few years ago I started my own Internet Marketing firm offering SEO, SEM, Analytics, Affiliate and Ad marketing services for medium to large companies and over the years I’ve compiled quite a list of SEO tools.
Within the last three weeks I’ve received over 150 requests for what tools and/or applications I use specifically for search engine optimization. Below you will find my list of tools, applications and services I use on a regular basis, I hope this information helps and keep the questions coming if they don’t! :)
Analytics:
Google Analytics
Omniture SiteCatalyst
Web CEO’s HitLense
StatsCounter
Keyword Research Tools:
WordTracker
Google AdWords Keyword Suggestion Tool
Microsoft Ad Intelligence (Excel 2007 Plug in)
Web CEO
SEOBook Keyword Suggestion Tool
SEO for Firefox
Link Analysis Tools:
SEOElite
Web CEO
SEO for Firefox
Competitive Research Tools:
HitWise
Alexa
Compete
SpyFu
Quantcast
DomainTools
SERP Rank Research & Reporting:
Web CEO
SEOBook Rank Checker
Rank Tracker
Free Monitor for Google
SEO Web Browser Tools:
The Best SEO Plug-ins for Firefox
If you have suggestions on SEO tools please comment on this post, I’m always looking for tools to save me time and headaches!

{ 5 comments… read them below or add one }
Great list of tools Peter. Thanks for sharing it with us.
-Renato
Hi Peter,
how about trying http://www.seosamba.com?
Check out the videos on the site.
Michel.
Hi Peter,
I recommend adding Yahoo Site Explorer to the list. It is very helpful in terms of discovering what links your competitors have. Many tools will tell you how many incoming links a website has. Yahoo Site Explorer will tell you exactly which sites are linking to your competitors.
Thanks for sharing your preferences.
I think now its time for you omit google keyword tracker tool as its getting complain more often..i too have experienced the same problem with this as it showing broad results. Even wordtracker from Yahoo seems to taken back…i am glad i was not the person who was using any of these tools. Actually i used SERP analytics, its free keyword tool.- http://www.serpanalytics.com/tools/top_keywords
‘white horse likes red apples’
Thanks for sharing such great information Peter.The article was very informative and I hope that I will get such good article in future also. I often read your articles and will also read in future. But Peter what do you think about Web Analytics?