Peter Vatistas

It’s funny how private I’ve been about my SEO techniques and where I spend my money to help optimize my clients sites. It’s not so much that I tried to hide some secret SEO technique that makes my client’s sites rank #1 on Google, its more resources than anything (which is my secret weapon).

The most valuable thing I spend my money on by far is events, website memberships and books. Of course I buy links, I pay for analytical services, content and etc but those come secondary to my budget and many times I never spend a single dime on them.

So what resources I spend my money on and recommend?

SEOmoz - Get the premium membership, well worth the money.

SEO Book Training Program & the SEO Book - Either is fine, I find the training program is a lot like the book with updated content & a community presence.

For resources that is basically it; I’ve read probably close to 100 books on internet marketing and I’m a member of probably every SEO forum on the internet but with everything I know now the only two resources that actually teach me new things are the two listed above.

As for events (physical conferences, forums, etc) I recommend the following:

SMX: The Search Marketing Expo - $1395 for an all access pass.

SES: Search Engine Strategies - $1795 for a platinum passport.

PubCon: Search Marketing Conferences - $799 for a full pass.

Forums I recommend:

Search Engine Land

Sphinn

The V7 Network

Search Engine Watch

SEO Guy

Another thing I like to do is track the experts in search engine optimization. Here is a list of people I highly respect and follow religiously:

Aaron Wall

Chris Hooley

Andy Beal

Matt Cutts

Andy Hagans

Danny Sullivan

C.K. Chung

Lee Oden

Neil Patel

Patrick Sexton

Todd Malicoat

As an SEO I always try to stay up to date with techniques, tools and information. A few years ago I started my own Internet Marketing firm offering SEO, SEM, Analytics, Affiliate and Ad marketing services for medium to large companies and over the years I’ve compiled quite a list of SEO tools.

Within the last three weeks I’ve received over 150 requests for what tools and/or applications I use specifically for search engine optimization. Below you will find my list of tools, applications and services I use on a regular basis, I hope this information helps and keep the questions coming if they don’t! :)

Analytics:

Google Analytics
Omniture SiteCatalyst
Web CEO’s HitLense
StatsCounter

Keyword Research Tools:

WordTracker
Google AdWords Keyword Suggestion Tool
Microsoft Ad Intelligence (Excel 2007 Plug in)
Web CEO
SEOBook Keyword Suggestion Tool
SEO for Firefox

Link Analysis Tools:

SEOElite
Web CEO
SEO for Firefox

Competitive Research Tools:

HitWise
Alexa
Compete
SpyFu
Quantcast
DomainTools

SERP Rank Research & Reporting:

Web CEO
SEOBook Rank Checker
Rank Tracker
Free Monitor for Google

SEO Web Browser Tools:

The Best SEO Plug-ins for Firefox

If you have suggestions on SEO tools please comment on this post, I’m always looking for tools to save me time and headaches!

Here is a quick and easy way to track page names in WebCEO’s HitLens analytics application by changing a couple variables in the tracking script. This works perfectly in Community Server 2008!

First let’s take the original code generated by HitLense:

<!–WEBSITECEO:BEGIN:{764EEF2E-BC11-45CF-8627-300CE1BA2219}–>

<!–
Do NOT modify this script to avoid traffic misrepresentation!
Web CEO 4 0300/1
Code initially inserted into: “index.aspx”.
–>
<script type=”text/javascript”><!–
// hitlens v1.2.7
function hitlens_embedded() {
var id = 123456;
var pc = 0;
var PAGENAME = escape(”);
var CONTENTGROUP = escape(”);
var TRANSACTION = escape(”);
var TRANSACTION_ID = 0;
var ORDER = escape(”);
return “id=”+id+”&pc=”+pc+”&p=”+PAGENAME+”&gr=”+CONTENTGROUP+”&tr=”
+TRANSACTION+”&trid=”+TRANSACTION_ID+”&ord=”+ORDER;
}
//–></script>
<script type=”text/javascript” src=”/webceo.js”></script>
<!–WEBSITECEO:END:{764EEF2E-BC11-45CF-8627-300CE1BA2219}–>

Now lets add a quick line of code to the var PAGENAME = variable:

var PAGENAME = document.title;

What this will do is pull the page’s title and post it in HitLense.

The default tracking code HitLense generates also throws in the following comment that needs to be removed completely:

<!–
Do NOT modify this script to avoid traffic misrepresentation!
Web CEO 4 0300/1
Code initially inserted into: “index.aspx”.
–>

Also make sure to leave the var pc = 0; at 0. The var pc is a unique page identifier, if you use specialized tracking (like above) instead of the wizard-driven setup then you’ll definitely need to keep it at 0 or your going to run into some problems.

Your final tracking code should look like this:

<!–WEBSITECEO:BEGIN:{764EEF2E-BC11-45CF-8627-300CE1BA2219}–>
<script type=”text/javascript”><!–
// hitlens v1.2.7
function hitlens_embedded() {
var id = 123456;
var pc = 0;
var PAGENAME = document.title;
var CONTENTGROUP = escape(”);
var TRANSACTION = escape(”);
var TRANSACTION_ID = 0;
var ORDER = escape(”);
return “id=”+id+”&pc=”+pc+”&p=”+PAGENAME+”&gr=”+CONTENTGROUP+”&tr=”
+TRANSACTION+”&trid=”+TRANSACTION_ID+”&ord=”+ORDER;
}
//–></script>
<script type=”text/javascript” src=”/webceo.js”></script>
<!–WEBSITECEO:END:{764EEF2E-BC11-45CF-8627-300CE1BA2219}–>

Good luck!

As you all know I am an avid user of Web CEO for my SEO/SEM solutions company. Although there are a few other tools and applications I use, Web CEO is by far the most powerful and stable application I have ever used in this field. I easily spend the majority of my day using Web CEO for just about all steps of my search engine optimization for all my clients.

Become an expert in SEO quickly and easily:

* Web CEO software package consisting of 12 potent tools to organize your efforts
* Professional Training Course in Search Engine Marketing to learn all the best practices

Web CEO is a full-range search engine optimization software with advanced site troubleshooting and web analytics functionality. Here are a few facts about Web CEO:

The choice of 440,000+ businesses.
Web CEO stands on guard of the rankings of IBM and Motorola. These companies have no right to make mistakes. What about you?

Simple and user-friendly.
Packed with powerful features, Web CEO still can boast an ultra user-friendly interface that turns a novice into an SEO expert right away after installation.

Completely Safe.
Employing Google API and cutting-edge human emulation techniques, Web CEO makes the optimization process absolutely safe for you and your site. Some of the important tools you will find in the package will help you:

* Get suggestions for new keywords relevant to your business and research your own keywords
* Get optimization advice and tweak your Web pages in friendly editing environment
* Create link partnerships
* Keep track of your site’s rankings and links
* Get comprehensive real-time visitor reports

I’m sure your looking at this like I just wrote a sales pitch but if you’ve read my blog before you’ll know I don’t sell a damn thing. In addition to that fact - WebCEO is free! Just download, install and get your rank on.

Download the free edition of Web CEO and get access to the Training Course now!

In addition to Web CEO’s awesome application and training program I totally recommend that you grab the latest copy of SEO Book by Aaron Wall. It doesn’t matter how much you know about search engine optimization/marketing, SEO Book is by far one of the best (if not THE BEST) reference and training materials available today.

That. Just. Happened.

I always saw this coming but of coarse there isn’t an exact measurement for who has more traffic, I can only rely on Alexa.com, Compete.com, and a couple other analytical tools. There is a lot of buzz right now about how Facebook has more traffic than Myspace using Alexa.com & Compete.com - that buzz is wrong.

What I think? FaceBook dominates MySpace up and down - for the time being that is. A lot of people claim that the 1 dimensional page like FaceBook and MySpace will soon be a thing of the past and 3D worlds will become an everyday thing. I completely disagree - 3D worlds take too long to load and waste a lot of time (finding people, communicating, etc); white pages like Facebook get to the point and do a great job at it. Cars have 4 wheels and work great, do you think future cars will have more wheels? Probably not but I bet the features and efficiency of cars in the future will be much greater. Catch my drift?

The future of social networks will be more efficient, right to the point, and even faster. Do you think I am wrong? Fill me in on what I’ve missed and where you think social networks will go.

BTW I think MySpace blows. ;)