Peter Vatistas

As an SEO I always try to stay up to date with techniques, tools and information. A few years ago I started my own Internet Marketing firm offering SEO, SEM, Analytics, Affiliate and Ad marketing services for medium to large companies and over the years I’ve compiled quite a list of SEO tools.

Within the last three weeks I’ve received over 150 requests for what tools and/or applications I use specifically for search engine optimization. Below you will find my list of tools, applications and services I use on a regular basis, I hope this information helps and keep the questions coming if they don’t! :)

Analytics:

Google Analytics
Omniture SiteCatalyst
Web CEO’s HitLense
StatsCounter

Keyword Research Tools:

WordTracker
Google AdWords Keyword Suggestion Tool
Microsoft Ad Intelligence (Excel 2007 Plug in)
Web CEO
SEOBook Keyword Suggestion Tool
SEO for Firefox

Link Analysis Tools:

SEOElite
Web CEO
SEO for Firefox

Competitive Research Tools:

HitWise
Alexa
Compete
SpyFu
Quantcast
DomainTools

SERP Rank Research & Reporting:

Web CEO
SEOBook Rank Checker
Rank Tracker
Free Monitor for Google

SEO Web Browser Tools:

The Best SEO Plug-ins for Firefox

If you have suggestions on SEO tools please comment on this post, I’m always looking for tools to save me time and headaches!

This is actually quite a simple task yet I’ve received several emails recently about how to burn an ISO to disc in Leopard OS X. I totally understand the reason for this question from the general OS X user because to do this you have to know the tool to use and normally it is used by the intermediate/advanced user.

So, how do you burn an .iso image to a CD or DVD in OS X?

Insert the CD/DVD into your Mac, locate your .ISO image and follow these very easy steps:

Go to Finder > Applications > Utilities and run Disk Utility (Disk Utility.app)

In Disk Utility, go to File > Open Disk Image and select the .ISO you want to burn to disc

Now click Burn

Thats it! Now you should see a little box pop up with the status of your ISO image being written to the disc.

Just got message from a loyal reader of mine asking if it is possible to stop Ubuntu from asking for the Ubuntu CD when he installs applications from packages. This is actually very simple, all you need to do is go to:

System>Administration>Software Sources

Select the “Third Party” tab and un-check “cdrom:” - reload your sources and your good to go!

I get a lot of emails from people whom want to know which applications I prefer in Windows. Although this is both a loaded question and a very broad one, I will try to answer this the best I can and will definitely update it from time to time.

Favorite FTP Application: WinSCP

Favorite Telnet & SSH Application: PuTTY

Favorite Internet Browser: Firefox 2 & Safari

Favorite Imaging Software: Adobe Photoshop CS3 - Open Source: Gimp

Favorite Instant Messanger: Application: Trillian - Web Based: Meebo

Favorite Text Editor (HTML, CSS, etc): Edit Plus 2

Favorite CD/DVD & ISO Software: MagicISO

Favorite Office Suite: Microsoft Office 2007 - Open Source: Open Office & Star Office

Favorite Compression & Encryption Software: WinRAR

Favorite Blogging Software: Windows Live Writer

Favorite AntiVirus/Malware Software: Eset NOD32

Favorite Email Client: Microsoft Outlook 2007 (for exchange) - Open Source: Mozilla Thunderbird 2

Favorite BitTorrent Application: Azureus

This list is way from a complete one and to be honest I have been moving away from Windows all together and replacing them with Mac’s. Sorry Microsoft guys - I have been bit by the Apple bug. I also have a laptop running Fedora 8 and I’ll make sure I write a favorite’s list for both Apple and Linux soon.

I just got turned on to this neat little application and I am hooked!

Music Rescue is an application that allows you to copy your (or anyone else’s) tracks to any computer you choose. If you’re not allowed to install iTunes (like at school or work), simply install Music Rescue onto your iPod at home and it’ll be available wherever you go - Mac or PC.

I installed Music Rescue on my Mac and all I had to do was plug in my iPhone and it transfered everything over, in MP3 format!! I grabbed my buddies video iPod and downloaded his entire library - all 22,000 MP3’s (which I quickly deleted because that is considered illegal… LOL). I now have a little over 44,000 MP3’s and growing! I totally recommend this application for any of you who have been burned by iTunes (I have lost hundreds of songs in the past and I can’t re-download them) or for the guys who just want to build their library like mad!!

KennettNet’s Music Rescue

Microsoft Office 2008 for Mac v12.0.0 Beta Expiration CRACK: Forced to remove from this post…

In the USA we have freedom of speech, you have the right to speak freely… that is until lawyers don’t want you to. Sorry guys.

“04 February 2008

Dear Sir or Madam,

Microsoft has received information that the domain listed above, which appears to be on servers under your control, is offering unlicensed copies of, or is engaged in other unauthorized activities relating to copyrighted works published by Microsoft.

1. Identification of copyrighted works:

Copyrighted work(s):
Office 2008 for Mac Beta

Copyright owner:
Microsoft Corporation

2. Copyright infringing material or activity found at the following location(s): http://www.peter-v.com/50/microsoft-office-2008-for-mac-v1200-beta-expiration-crack/

The above location is offering ‘Cracks’ or ‘Product Keys’, intended to circumvent technical measures that control access to Microsoft’s copyrighted works and that protect Microsoft’s copyrights in those works.

3. Statement of authority:

The information in this notice is accurate, and I hereby certify under penalty of perjury that I am authorized to act on behalf of Microsoft, the owner of the copyright(s) in the work(s) identified above. I have a good faith belief that none of the materials or activities listed above have been authorized by Microsoft, its agents, or the law.

We hereby give notice of these activities to you and request that you take expeditious action to remove or disable access to the material described above, and thereby prevent the unauthorized distribution of these cracks or product keys via your company’s network.

We appreciate your cooperation in this matter. Please advise us regarding what actions you take.”

I received a copy of Microsoft’s Office 2008:Mac Beta which I quickly installed on my fresh new Leopard OS X Mac a few weeks back. I really wish I would have known to look for Microsoft’s expiration date on this beta release, now I am stuck having to downgrade and re-sync my exchange email accounts with the crap-ass Outlook 2004!!

The worst part about it is Microsoft hasn’t mentioned anything about releasing an updated beta license or download! Does anyone know what is going on? Any news on the next 2008 release? Got a work around?? 

I really wish there was a good alternative to Microsoft’s Outlook for Mac using exchange and not using IMAP or POP either!! I think it would be sick if Apple Mail had true exchange support with tie in to their calendar and etc… If you are aware of a solution out there that would allow me to cut the cord from Microsoft all together than let me know, I would love to see what I am missing!! 

Much like the root “super user” of Unix, Microsoft’s Windows Vista has a secret “master” administrator account which is disabled by default. The “master” administrator account in Vista gives all rights/permissions or total control over your OS; this is great for a Systems Administrator but not for the normal user or power user.

Just like in Unix, it is highly recommended that you run applications, services, and general interactions with Unix as a regular user. When your interactions within Unix require a raised level of authority you can run the command: #sudo su followed by your password. Vista has followed this almost exactly and I am sure you’ve seen this several times like when you install an application, run certain programs, or change system settings windows will display a UAC popup requiring you to accept your actions before you can continue. This “master” administrator account is the equivilant root or super user of Unix.

To unlock the secret administrator account in Windows Vista, follow these steps:

Start> type cmd in the search box> right-click on cmd.exe> select Run as Administrator> type: Net user administrator /active:yes then press enter. Now the next time you log in you will see the ”master” administrator account, which BTW is unprotected so I strongly suggest you set a password (click here for a great password generator). Now if you want to disable the administrator account just follow the same steps above but change the active:yes to active:no (Net user administrator /active:no).

Here is a great tool I use a lot to find passwords on my computer and passwords across the network on all computers. SpotAuditor can scan your network’s IP Range using any credentials you give it (Admin rights preferably) and it will spit out passwords typed in or stored from every computer it see’s. Spot Auditor can also reveal visited URL’s, installed programs, and passwords under asteriks (i.e. ******).

Download it for free with the link I provide below and see how helpful SpotAuditor really is! If you’re a network Administrator I would make sure these aren’t sitting on employee computers, big problem!

SpotAuditor Password Recovery Software - Compatible with Windows 2000/XP/2003/Vista