Peter Vatistas

Content baiting is a technique I have utilized for many years while building social communities and blogs. As an internet marketing consultant I am faced with many challenges while developing client’s social communities and blogs; the most challenging and important pieces to any site’s growth and success are content and links.

While I was consulting for a large student loan company, marketing a new community site, I regularly contacted webmasters for links. Because of how new the site was I constantly had issues getting other sites to link to me, the biggest reason why I had such a hard time was the lack of content. This went on for a few weeks and while I was still steadily building links, I wasn’t satisfied with the amount I was getting vs. the amount of content being produced by the internal staff.

One late night I decided to try something new, I emailed a handful of webmasters in relevant content fields and I asked them for help. I stated that we are a new, quality social-website in need of exposure and content. Instead of asking for a link, I asked if they would be interested in writing an article about their product, solution or experience and link to their site within their content. At the end of each email I added how beneficial this is to their exposure and if they would reciprocate the “love” by providing a link to us (even if its to their article on our site, I didn’t care).

Out of the 30+ emails I sent that night I received over 20 replies by the next afternoon; out of the 20 replies all but 2 agreed, linked and produced content for us. By the end of the week I had replicated this process several hundred times and the response was overwhelming - I had more content than I knew what to do with and my cup of link juice was overflowing big time!

Content baiting has proven to be a fantastic way to kick start the growth of many types of sites. One very important part to this technique is how you communicate to the potential content providers and link providers. If you really feel there will be a mutually beneficial connection then say that, let them know how you like their site and how you would love to give back to them for making you laugh, teaching you or getting you a better deal on your insurance. Ask them for their help and give them yours, people will respect you if your honest and sincere.

Good luck and please let me know if you’ve used content baiting, I would love to hear your hit and miss stories.

TuitionU is the 1^st web site that provides the chance to rate and review resources and products in higher education and financial aid. TuitionU’s position is neutral so all providers of content, resource, and tools are welcome to participate and help grow the site. This helps create a true “one stop shop” for higher ed. TuitionU provides immediate answers to questions and access to tools and resources through a wealth of content provided by industry professionals. At TuitionU.com you can find the following:

* Peer to peer ratings and reviews for schools, lenders and much more.
* Talk to students, teachers, parents and industry experts.
* Articles related to higher education and financial aid.
* Blogs, forums, videos galleries, image galleries and of course friends!

Lots of tools can be found at TuitionU like the following:

* Student Loan Comparison
* Private Student Loan Calculators
* Student Loan Calculators
* College Cost Estimator
* Private Student Loan Payment Calculator
* Expecting Family Contributing Estimator
* Planning and Budgeting for College Calculator

I am really fascinated by this higher ed community because you find real information and advice from all sides of the industry. Parents can talk to parents about their children’s school, loans, teachers or even get insight from other students and industry professionals. Students can talk to students, parents, even schools and lenders about their options and needs for higher education.

TuitionU is a win-win for anyone looking to learn more about all aspects of higher education and because TuitionU is non-bias, you’ll always get the best answer - not a sales pitch. Where else can you rate your lender or teacher and know for sure its not a marketing team boosting the numbers? No where!!

Check out TuitionU and see for yourself how this community is really making a difference for everyone.